I know. Your brain is already painting a picture of the logos and websites we constantly stare at daily. Facebook ‘Blue’, twitter ‘sky blue’ and probably a handful of shades of red thrown in there somewhere.

Kao vlasnik Libris komunikacija i voditelj edukacijskih programa u Velikoj Britaniji i Hrvatskoj, Peter donosi dodatnu vrijednost u ZIMO kroz nove marketinške i komunikacijske ideje, alate, naputke i praktične savjete.

Colorlovers.com has quite creatively, put together a wonderful visualisation of the various colours used by the world’s top 100 websites, according to Google ranking. The chart colourfully illustrates that it’s not just the shades of facebook and twitter that dominate the web.

Yes, it’s fair to say that blue seems to represent a spectrum of brands around the globe, particularly in the tech field with house hold names such as Dell, AOL, Linkedin, HP and IBM. Alternatively, sites such as CNN, BBC and Youtube are showing their dominance with shades of red.

So what does this all mean? Many of the brands and companies who made it to the top 100 have spent an enormous amount of cash researching palettes, asking consumers what they thought, investing time and energy to get it right. However, a large number of companies we see below actually began life as small start-ups with just the choice of the man in charge to select the colour.

Mark Zuckerberg, the founder of Facebook was once asked why he chose blue. He replied ‘I’m colour-blind. It’s the only colour I can see.’

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