Zaštitni znak svakog branda je logotip, no ovaj primjerak pokazuje koliko se naš mozak naviknuo na poznate brandove.

Ako pogledate slike ispod, koje je izradio grafička dizajnerica Paula Rupolo, vidjet ćete kako vam je zapravo teško procesirati te slike jer jednostavno logotip ne odgovara bojama. Svakako je zanimljivo vidjeti koliko su upravo logotipovi važni za branding kompanija i kako ih mi kao konzumenti percipiramo.

Ne samo da brandovi posjeduju logotipove već posjeduju i boje, pa tako jednostavno ako zamijenimo boje konkurentnim logotipovima, cijela stvar je neobična i ne paše jedno s drugim.

Kako vi gledate na ovo, jel vam teško procesirati taj logotip? Prođite strelicom miša preko logotipova da vidite kako se stvar mijenjaju!

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TBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tipsTBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tipsTBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tipsTBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tipsTBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tipsTBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tips, gatorade, poweradeTBCS: The Brand Colour Swap, logo colour, brand color swap, branding, logos, famous brands, graphic design, art direction, visual identity, coca-cola, subway, marketing, advertising, marketing agencies, coke, google, yahoo!, facebook, twitter, t-shirt printing, t-shirt printing for marketing, promotional clothing, t-shirt printing London, t-shirt printing UK, marketing UK, ferrari, BMW, samsung, nokia, apple, microsoft, pepsi, visa, mastercard, logos, logo design, tips, gatorade, powerade