Ukratko, Black i njegova supruga su napravili vrlo jednostavan test, pa jedno kraće vrijeme u blizini iPhonea naglas spominjali "mačju hranu" unatoč tome što nemaju kućnog ljubimca.
Vidi "slučajnosti", Facebook je uskoro na njihovim profilima počeo prikazivati reklame koje su se odnosile na prehranu mačaka, a od subote do jutros na društvenim mrežama se oglasilo na stotine ljudi koji su ustvrdili da su primijetili identičan fenomen.
My roommates and I were talking about taking part in clinical trials. We then all saw ads for clinical trials.
— Oli Winton (@oliverwinton) October 26, 2017
I have been talking about getting a cat. I didn't post about it anywhere but I DID start seeing ads for cat food.
— kelley (@kelleyblythe_) October 26, 2017
Facebook je na takve optužbe prvi puta reagirao još u srpnju 2016., a ovu je oluju u nedjelju pokušao utišati i Rob Goldman, jedan od vodećih ljudi Facebooka zaduženih za oglašavanje, koji je ponovio tvrdnju da ta tvrtka ne koristi mikrofone na vašim uređajima kako bi vas špijunirala.
Ideally we want people who have stories. Like, "I was talking about how I needed a new rocket ship. I saw an ad for a rocket ship."
— PJ Vogt (@PJVogt) October 26, 2017
They definitely are. I was once taking about how my company offers a benefit called milk stork and then got an ad for it. I have no children
— Lauren Marks (@lmarks19) October 27, 2017
I've had ads on Instagram directly related to things I've talked about in therapy.
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